Helping you make your own words even better

Courses and coaching devoted to helping you become a better writer, create compelling content, and basically establish yourself as the brilliant thinker you are - all through your words.

Become a Master Writer

Or Anne Lamott? Or Stephen King? Or Seneca? I’ll let you in on a secret … learning their style isn’t just about reading their books. There’s a trick that students of writing and literature have been implementing for centuries that will teach you EXACTLY how your favorite writers and authors not only write well—but also consistently. Without having to take university level classes. In fact, you can probably do it in less than 30 minutes a day. How To Become a Master Writer? Become a Master Writer is an eight-week self-study course, delivered direct to your inbox, that teaches you how to become a better writer using the technique that some of the most famous writers, thinkers, and authors have used for centuries— copywork . Copywork is exactly what it sounds like. You find some writing that you like, or can learn from, and sit down to copy it by hand (word for word, punctuation mark for punctuation mark, space for space). I know, you’re probably thinking, “How on earth would I ever learn to become a better, more consistent writer by copying someone else’s work?” Well, you’d be joining a pretty esteemed group of famous writers and thinkers who’ve used this exact method to develop their craft ... Master Writers Who Copied Hunter S. Thompson copied F. Scott Fitzgerald’s The Great Gatsby and Ernest Hemingway’s For Whom the Bell Tolls so he could feel what it was like to write a classic novel Virgil copied Homer (and Plato copied Socrates … copying your teacher’s writing was one of the only ways to get your essays circulated in Ancient Rome and Greece) Stephen King notes in his writing theory book On Writing that he copied releases of his favorite horror short stories and graphic novels as a child to teach himself how the authors wrote Benjamin Franklin copied interesting newspaper articles as a teen to learn how to write for publication Buddhist monks handwrite ancient sutras and aphorisms again and again and again until the prose is etched in their mind How Will This Improve Your Writing Skills? You Will Become a Better Thinker Unless you’ve done copywork before (or maybe you were educated in a one-room schoolhouse somewhere), I bet you’ve never studied writing and literature this way. It will slow down your hundred-mile-an-hour brain to pore over ideas and prose, and lead to new insights that inspire thought-provoking pieces of writing. You Will Establish a Writing Habit Having trouble carving out time to write? It may be that you don’t know what to write about. A system like this develops the habit of focusing on writing every day until it becomes a part of your routine. You can focus on the process of writing, not the constraints around it. You Will Subliminally Synthesize Structure and Style Remember, you are writing out works that have been vetted through proofreaders, copyeditors, and editors before they got to you. Pretty soon, you’ll know all the tricks without even realizing you were learning them. Wax on, wax off. You Will Expand Your Vocabulary Words are power, especially if you are a writer. Think of them as your net writing worth—no one wants a paltry net worth. You don’t have to be a jerk dropping multi-syllabic distractions, but having a huge arsenal of words available will help you write faster (you’ll always know how to say what you want to say!). You Will Learn What NOT to Do in Your Writing As you are exposed to different writers and narratives, you’ll begin to see what tone, style, diction, etc you really identify with — and what you could probably do without in your own writing. You Will Improve Your Grammar and Make Fewer Errors Who remembers all those rules?! After you’ve copied day in and day out, I bet you will. Every typed character in these works from writing masters has been analyzed to determine whether it adds or distracts from the piece. It’s like doing speedwork: you don’t have to do it to just run, but if you want a PR, you have to learn to run fast. But What Exactly Do You Get? Every week, you’ll get five copywork excerpts. Once a week, you’ll receive a writing prompt to apply what you’ve learned. We’ll also include links in every email to additional articles, essays, books, and resources we’ve curated so you can dig deeper into the week’s theme (if you choose). The excerpts will come from lots of different styles, structures, authors, tones, ideologies, genres, and eras to help you practice and discover your own writing voice. Each week will cover an overall theme or concept in writing: Week One - Learning and Reading Week Two - Language and Words Week Three - Structure and Flow Week Four - Concept and Premise Week Five - Characters and Heroes Week Six - Settings and Surroundings Week Seven - Themes and (Life) Lessons Week Eight - Voice and Style By the time you hit your freewriting exercise, you will not only have done focused copywork, but you will also have gotten a daily lesson on what to pay attention to as you write. A compact little master class in writing...from the masters! How It Really Works 1. Each morning you’ll receive a new lesson, that includes a copywork excerpt or writing prompt, along with an explanation for what to focus on as you do the work. 2. Print it out or view it right on your screen. 3. Grab your handy notebook, scrap paper, legal pad, etc., and start writing. 4. If you have time (or want to save it for later), click through the additional resources and materials we’ve curated for you to dig deeper into the lesson. This will be especially helpful for those feeling super ambitious or committed to becoming master writers. You can do most to all of the lesson, every day, in less than 60 minutes. How Can You Actually Apply This to Your Career and Business? There has been a resurgence of the idea of “Storytelling” as a foundation to all forms of content, with good reason. This, of course, is because people would much rather learn their lessons from someone’s engaging and fascinating story than from a boring blog post that is barely better than a Powerpoint presentation. But here’s the truth you don’t want to hear: many modern writers (possibly including you) are terrible at telling stories. You’ve forgotten, through years of academic essays, emails and professional memos, and nonfiction best-sellers how to sit down and captivate your audience through the powers of written wit. The writing we’ve hand-chosen for this course stands the test of time. It includes orations from Stoic and classic philosophers, Renaissance drama, Transcendental essays, and prize-winning fiction. Some of the best narrative artistry available, without having to search it all out and figure out what you are supposed to learn from it. Why Wait? Do you find yourself saying: ► “I want to become a better writer, but I don’t know where to start.” Or perhaps: ► “I could write more, if I just had the time.” Maybe it’s: ► “I'm stuck. I don’t know what to write about.” You can buy Become a Master Writer right now for only $199 and never worry about thinking or saying anything like this again. As the saying goes, copying may be the highest form of flattery, but you'll see that it's also the quickest way to become a great writer yourself.
View course $299

How to Use Trello as an Editorial Calendar

Managing an editorial calendar sounds like a task only accomplishable by titans of the content industry. Throw in multiple clients, writers, editors, formatters, due dates, publishing schedules, and… are you hyperventilating yet ? Put down the paper bag, friend –– we have fantastic news. Content management be done by almost any entrepreneur, editor, writer, or content fiend –– quickly, easily, simply, and with color-coded labels. Welcome to Trello: the free and wicked awesome virtual kanban solution to your editorial issues. We so love running editorial calendars on Trello that we are sharing our never-before-revealed, top secret (until now) content management system. In the course of 10 lessons and a couple of hours, you will stop huddling in a mish mashed heap of scrap papers, open browser tabs, and angry Google alerts, and start luxuriating in a totally smooth, organized, and easy-to-use editorial system. Save so much time, energy, and stress, that you toss your former rickety, joyless systems into the trash –– Marie Kondo-style. Sure you could stumble through reinventing the Trello wheel on your own. But wouldn't you rather swap out your office supplies spending (say goodbye to your sticky notes…) and get rolling on Trello instead? We’ve got 10 lessons designed specifically to get you up and started on the Trello system TODAY. That’s faster than most Amazon deliveries… just sayin’. In the course of this 10-lesson course, you will learn: A speedy breakdown on how to set up and get started using Trello Strategies for managing multiple boards and teams simultaneously without confusion Ways to organize the editorial process to ensure smooth handoffs and on-time publishing Best practices for setting up cards so that writers, editors, formatters, and other team members are always up-to-date on your content's status Our tips and tricks for tailoring the system for your particular editorial process Lesser-known and creative functions and tricks to make Trello extra helpful … to name a few. Don’t blame us if your whole world becomes Trello-fied. You have been warned. Ready to get started?
View course $29